John Lawlor

May 13, 2024

Agency Tools, Meta Advertising

Navigating Meta Ads Manager for Dummies

John Lawlor

May 13, 2024

Agency Tools, Meta Advertising

Meta Ads Manager can seem overwhelming with all the columns, rows, data, and hidden tabs. Sum Digital is here to help you navigate the UI and find everything you need! Please note that this guide is exclusively for navigating the UI for reporting purposes—not building ads or optimizing.

sydnee leuellyn

February 26, 2024

Creative Production, Meta Advertising

Behind the Scenes: Creating Viral Ads that Clients Will Love

sydnee leuellyn

February 26, 2024

Creative Production, Meta Advertising

Behind the Scenes: Creating Viral Ads that Clients Will Love

Have you ever wanted to create awesome ads but weren’t sure where to start? In this article you can see my step-by-step process of how I turned ideas into finalized advertisements for one of our clients.

John Lawlor

February 18, 2024

Agency Tools, Meta Advertising

Advantage+: Avoid These 3 Critical Mistakes

John Lawlor

February 18, 2024

Agency Tools, Meta Advertising

Advantage+: Avoid These 3 Critical Mistakes

As a paid social agency with decades of experience, we’ve seen businesses make all types of mistakes when it comes to Advantage+ (Adv+). Outlined below, we dive into the top three Adv+ mistakes we encounter during account audits.

John Lawlor

January 9, 2024

Creative Testing

How We Test Meta Ads in 5 Simple Steps

John Lawlor

January 9, 2024

Creative Testing

In recent years, creative has become the single most important lever to pull on Meta for advertisers. Here, Sum Digital presents our creative testing strategy to help you test, analyze, and enhance your copy and creative.