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Navigating Meta Ads Manager for Dummies

Navigating Meta Ads Manager for Dummies

Meta Ads Manager can seem overwhelming with all the columns, rows, data, and hidden tabs. Sum Digital is here to help you navigate the UI and find everything you need! Please note that this guide is exclusively for navigating the UI for reporting purposes—not building ads or optimizing.

5 Premiere Pro Tips I Wish I Knew Sooner

5 Premiere Pro Tips I Wish I Knew Sooner

In the age of mobile-first short form video it is key to know how to quickly convey important information through video editing. Unfortunately, Premiere Pro is tricky and not very user friendly. I have often found myself saying "I know what I want to do, I just don't know where to look" while looking at the myriad of menus. Here are 5 Premiere Pro tips and tricks that I wish I knew sooner in my career.

5 Ways to Make New Ads with Existing Assets

5 Ways to Make New Ads with Existing Assets

Do you need new ads but don’t have the time, resources, or energy to get brand new assets? Perhaps you only need to look as far as your existing asset library. Here we will explore 5 ways to quickly make a new batch of creative using photos you already have at your disposal.

Case Study: Testing the Incrementality of a Google Ads Brand Campaign

Case Study: Testing the Incrementality of a Google Ads Brand Campaign

We wanted to test whether one of our client’s Google Ads Brand Search campaigns was driving incremental Shopify revenue or if we should allocate this relatively small spend elsewhere. Our hypothesis was that since competitor ads were not appearing on brand search results pages for our client’s brand terms, we could afford to forgo paying Google to help users navigate to their intended destination; organic clicks to the website would take the place of paid clicks.

Think Your Brand’s Voice Can’t Be Automated? Think Again.

Think Your Brand’s Voice Can’t Be Automated? Think Again.

We recently began handling Meta Ads for a new client, including all creative production and ad copywriting. A week in, the CEO asked how we planned to capture their brand voice in our ads. He said, "We have a copywriter on staff but she's too busy." This sparked an idea I'd been eager to try, involving automation and efficiency.

How to Create Stellar Ads Using Midjourney AI

How to Create Stellar Ads Using Midjourney AI

At Sum Digital, our in-house creative team leverages cutting-edge technology in order to produce the highest-quality content for our clients. This includes the burgeoning field of artificial intelligence (AI). Using Midjourney—a generative AI program, we're able to craft stellar Meta platform ads by merging product photography with AI-generated backgrounds.

User-Generated Content in Social Media Advertising

User-Generated Content in Social Media Advertising

Within the dynamic landscape of social media, a revolutionary force has emerged - User-Generated Content (UGC). UGC refers to any content—such as text, images, videos, reviews, etc.—created by individuals who are not necessarily professional creators but rather users or consumers of a product, service, or platform.

Foreplay.co - It's Like Pinterest for Paid Media

Foreplay.co - It's Like Pinterest for Paid Media

Let’s be honest and admit that using Facebook Ads Library is a pretty clunky and unintuitive process. Between expired links and screenshots of ads in slack messages there has got to be a better way. This is the exact opportunity that the folks at Foreplay.co saw and committed to making this process so much smoother!