In the ever-evolving landscape of advertising, one thing remains constant: the power of storytelling. Whether it's a thirty-second commercial or a series of social media posts, storytelling has the ability to captivate audiences, evoke emotions, and leave a lasting impression. In this blog post, we'll explore the art of storytelling in advertising and provide practical tips on how to create compelling narratives that resonate with your audience!
Behind the Scenes: Creating Viral Ads that Clients Will Love
5 Ways to Make New Ads with Existing Assets
How to Create Stellar Ads Using Midjourney AI
At Sum Digital, our in-house creative team leverages cutting-edge technology in order to produce the highest-quality content for our clients. This includes the burgeoning field of artificial intelligence (AI). Using Midjourney—a generative AI program, we're able to craft stellar Meta platform ads by merging product photography with AI-generated backgrounds.
User-Generated Content in Social Media Advertising
Within the dynamic landscape of social media, a revolutionary force has emerged - User-Generated Content (UGC). UGC refers to any content—such as text, images, videos, reviews, etc.—created by individuals who are not necessarily professional creators but rather users or consumers of a product, service, or platform.
Foreplay.co - It's Like Pinterest for Paid Media
Let’s be honest and admit that using Facebook Ads Library is a pretty clunky and unintuitive process. Between expired links and screenshots of ads in slack messages there has got to be a better way. This is the exact opportunity that the folks at Foreplay.co saw and committed to making this process so much smoother!