THE GOAL
Kindred Bravely wanted to increase sales and grow its overall customer base while maintaining steady efficiency as measured by ROAS (return on ad spend).
THE SOLUTION
In 2018, Kindred Bravely found themselves at a crossroads. They needed to get to their paid channels program to the next level. Sum Digital was brought in to help KB scale their paid channels program effectively and efficiently, leveraging years of experience in media buying and creative optimization.
The journey began with a testing phase across various Facebook advertising methodologies, including value optimization, dynamic ads, shopping campaigns, and testing video versus image ads. The Sum Digital team collaborated closely with Kindred Bravely to understand their brand, develop compelling ad creatives, and fine-tune campaigns for optimal performance. This tailored approach not only focused on achieving short-term gains but laid the foundation for sustained growth and efficiency in the long run.
By 2023, Kindred Bravely's annual sales had grown by an impressive 5 times. Key to this success was maintaining a steady Return on Ad Spend (ROAS), ensuring that efficiency remained intact even as we scaled.
Together, the two teams celebrated reaching the milestone of 1 million orders and achieving a partnership so successful that Kindred Bravely eventually sold their company to TZP Group.
In the words of Garret Akerson, CEO of Kindred Bravely: "It's so incredibly refreshing working with an agency that gets direct-to-consumer advertising yet is so humble. We've worked with "gurus" and some of the big names in e-commerce advertising and it was just so complicated and unproductive. Working with Terry and Joey and the Sum Digital team is a breath of fresh air and the results are 5X what we got from our prior agency.”
An essential part of the collaboration was the co-development of successful ad creatives. By continuously experimenting and optimizing, Sum Digital was able to identify the most impactful creatives that resonated with Kindred Bravely's target audience. This close creative collaboration played a vital role in achieving the impressive results, cementing Sum Digital's reputation as not just an agency but a true growth partner.
THE SUCCESS
Kindred Bravely's relationship with Sum Digital not only led to a 5X increase in sales over 5 years but also a successful exit to a well-established private equity company.
