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4 Ways to Optimize TikTok Ads with No Minimum Investment

4 Ways to Optimize TikTok Ads with No Minimum Investment

Do you want to optimize your paid TikTok strategy but don't know where to start? Sure, TopFeed ads get you all of the exposure, but that requires a hefty budget. No need to fear, we will tell you how our conversion-based campaign structure led to solid results in 2023. Plus, these top 4 buckets are available to everyone, no allowlisting or large investments necessary.

Increasing ROAS with Video Shopping Ads on TikTok - Case Study

Increasing ROAS with Video Shopping Ads on TikTok - Case Study

Sum Digital, a San Francisco digital advertising agency, spotted an opportunity in TikTok's evolving platform for a high-end accessories brand. This two-year journey (2022-2023) was not just about amplifying a brand; it was about escaping the duopoly of digital advertising to deliver cost-effective sales.