In the ever-evolving landscape of advertising, one thing remains constant: the power of storytelling. Whether it's a thirty-second commercial or a series of social media posts, storytelling has the ability to captivate audiences, evoke emotions, and leave a lasting impression. In this blog post, we'll explore the art of storytelling in advertising and provide practical tips on how to create compelling narratives that resonate with your audience!
4 Ways to Optimize TikTok Ads with No Minimum Investment
Do you want to optimize your paid TikTok strategy but don't know where to start? Sure, TopFeed ads get you all of the exposure, but that requires a hefty budget. No need to fear, we will tell you how our conversion-based campaign structure led to solid results in 2023. Plus, these top 4 buckets are available to everyone, no allowlisting or large investments necessary.
User-Generated Content in Social Media Advertising
Within the dynamic landscape of social media, a revolutionary force has emerged - User-Generated Content (UGC). UGC refers to any content—such as text, images, videos, reviews, etc.—created by individuals who are not necessarily professional creators but rather users or consumers of a product, service, or platform.
Increasing ROAS with Video Shopping Ads on TikTok - Case Study
Sum Digital, a San Francisco digital advertising agency, spotted an opportunity in TikTok's evolving platform for a high-end accessories brand. This two-year journey (2022-2023) was not just about amplifying a brand; it was about escaping the duopoly of digital advertising to deliver cost-effective sales.