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5 Ways to Make New Ads with Existing Assets

Do you need new ads but don’t have the time, resources, or energy to get brand new assets? Perhaps you only need to look as far as your existing asset library. Here we will explore 5 ways to quickly make a new batch of creative using photos you already have at your disposal.

1. Review Quote

This is one of the simplest yet most effective ways to use existing static assets in a brand-new way. By adding customer reviews on top of stunning product photography you can add credibility to the product that you’re selling. 

2. Animate a Static Image

Do you have a top performing static ad that you want to get a little bit more out of? Consider animating the static image so it can get more rotation in video placements. You can use this for product photography or any existing high-preforming static creative that you currently have running. Shoutout to Noah King for his insights on how animating a top preforming image can allow it to reach a larger audience within paid channels!

3. Us vs. Them

What makes your product stand out from the competition? Make an ad directly comparing your product to the competition to let everyone know your unique value proposition!

4. Number of 5-Star Reviews

If you have a product that has lots of 5-star reviews then take advantage of that! Brag about how many people love your product and back it up with numbers.

5. Feature Callouts

It’s as easy as 1, 2, 3! Mention the key product features in text overlays on your static ad. Note: It is important to make sure the text overlays are concise and big enough to read easily.

Now you have a tool belt full of quick and easy creative iterations that you can make using photos that you have at your disposal. Comment below with any other suggestions on how to repurpose existing assets!