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Our Services

Since 2005, our clients have trusted us to hit targets with expertise and experience across various verticals, including: e-commerce, consumer software, consumer subscription services, SaaS, B2B lead-generation, early education, financial and legal services and more.

As specialists we find and mix the right channels for social, search, display, video and mobile. We tailor individual client strategies, offer kicked up creative services, and deliver track-proven success. It’s the complete package for optimal results.


Google AdWords (Paid Search)

  • Campaign & ad group creation
  • Keyword development
  • Bid optimization
  • Ad messaging and testing
  • Account and campaign setup
  • Conversion tracking code setup
  • Landing page design and development
  • Manage to client ROI and budget targets
  • Automated reporting using Reportly and Google Analytics

Twitter Ads

  • Audience targeting and testing
  • Tweet development and testing
  • Follower acquisition
  • Conversion tracking code setup
  • Retargeting via AdRoll and more
  • Tailored Audiences targeting via Twitter IDs or emails

Facebook and Instagram Advertising

  • WCA pixel implementation (retargeting)
  • Custom audience creation
  • Lookalike audience creation and testing at scale.
  • Creative development and testing
  • Fan acquisition
  • Detailed reporting
  • Conversion tracking code setup
  • Manage to client ROI and budget targets

Retargeting & Display

  • Roll out campaigns via AdRoll, Google Display Network, Facebook WCA, Twitter Tailored Audiences
  • Creative development and testing
  • Custom combinations for audience targeting

LinkedIn, Pinterest

  • Targeting optimization, campaign creation, bid management and reporting
  • Follower acquisition

 


I have launched and grown multiple companies with Sum Digital. Their willingness to listen, to execute and to provide strategic insights is an invaluable asset for any marketing team.
— John Lusk, ChefSteps