Our Services
From Media Buying across paid channels to Full-Service Creative to Influencer Marketing, our team has delivered real results for our clients for over 15 years.
Media Buying
Google Ads (Paid Search)
Campaign & ad group creation
Keyword development
Bid optimization
Ad messaging and testing
Account and campaign setup
Conversion tracking code setup
Landing page design and development
Manage to client ROI and budget targets
Automated reporting using Improvado and Google Sheets
TikTok Ads
Influencer outreach and management
Creative development and testing
Full-funnel reporting
Meta Ads (Facebook and Instagram)
Facebook CAPI/pixel implementation and support
Catalog creation and deployment
Value-based optimization
Video ads
IG Stories
Lookalike audience development
Creative testing
Detailed reporting
Manage to client ROI and budget targets
Retargeting & Display
Roll out campaigns via Facebook, Google Display Network, and others
Creative development and testing
Custom combinations for audience targeting
Influencer Marketing
Sourcing Influencers
Communicating with Influencers
Contract Negotiation
Project Management
Developing Scripts for Influencer Videos
Facilitating Payments between Influencer and Client
Video Editing
Ensuring Assets meet Brand Guidelines
Monitoring Advertising Results
Monitoring Organic Results (mentions, shout-outs)
Creative Studio
Product Photography
Portrait Photography
Videography
Model and Studio Location Sourcing
Natural Lighting & Studio Lighting
Photo Editing & Masking
Video Editing, Text Overlays, Effects, Transitions, Animations, & Audio
Using Artificial Intelligence (AI) where applicable
Ensuring Assets meet Brand Guidelines
“I have launched and grown multiple companies with Sum Digital. Their willingness to listen, to execute and to provide strategic insights is an invaluable asset for any marketing team.”