In the ever-evolving landscape of advertising, one thing remains constant: the power of storytelling. Whether it's a thirty-second commercial or a series of social media posts, storytelling has the ability to captivate audiences, evoke emotions, and leave a lasting impression. In this blog post, we'll explore the art of storytelling in advertising and provide practical tips on how to create compelling narratives that resonate with your audience!
Case Study: Kindred Bravely
In 2018, Kindred Bravely found themselves at a crossroads. They needed to get to their paid channels program to the next level. Sum Digital was brought in to help KB scale their paid channels program effectively and efficiently, leveraging years of experience in media buying and creative optimization.
4 Ways to Optimize TikTok Ads with No Minimum Investment
Do you want to optimize your paid TikTok strategy but don't know where to start? Sure, TopFeed ads get you all of the exposure, but that requires a hefty budget. No need to fear, we will tell you how our conversion-based campaign structure led to solid results in 2023. Plus, these top 4 buckets are available to everyone, no allowlisting or large investments necessary.
Behind the Scenes: Creating Viral Ads that Clients Will Love
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Case Study: Testing the Incrementality of a Google Ads Brand Campaign
We wanted to test whether one of our client’s Google Ads Brand Search campaigns was driving incremental Shopify revenue or if we should allocate this relatively small spend elsewhere. Our hypothesis was that since competitor ads were not appearing on brand search results pages for our client’s brand terms, we could afford to forgo paying Google to help users navigate to their intended destination; organic clicks to the website would take the place of paid clicks.
Think Your Brand’s Voice Can’t Be Automated? Think Again.
We recently began handling Meta Ads for a new client, including all creative production and ad copywriting. A week in, the CEO asked how we planned to capture their brand voice in our ads. He said, "We have a copywriter on staff but she's too busy." This sparked an idea I'd been eager to try, involving automation and efficiency.
How to Create Stellar Ads Using Midjourney AI
At Sum Digital, our in-house creative team leverages cutting-edge technology in order to produce the highest-quality content for our clients. This includes the burgeoning field of artificial intelligence (AI). Using Midjourney—a generative AI program, we're able to craft stellar Meta platform ads by merging product photography with AI-generated backgrounds.
User-Generated Content in Social Media Advertising
Within the dynamic landscape of social media, a revolutionary force has emerged - User-Generated Content (UGC). UGC refers to any content—such as text, images, videos, reviews, etc.—created by individuals who are not necessarily professional creators but rather users or consumers of a product, service, or platform.
Increasing ROAS with Video Shopping Ads on TikTok - Case Study
Sum Digital, a San Francisco digital advertising agency, spotted an opportunity in TikTok's evolving platform for a high-end accessories brand. This two-year journey (2022-2023) was not just about amplifying a brand; it was about escaping the duopoly of digital advertising to deliver cost-effective sales.
How We Test Meta Ads in 5 Simple Steps
Foreplay.co - It's Like Pinterest for Paid Media
Let’s be honest and admit that using Facebook Ads Library is a pretty clunky and unintuitive process. Between expired links and screenshots of ads in slack messages there has got to be a better way. This is the exact opportunity that the folks at Foreplay.co saw and committed to making this process so much smoother!